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By Asset Alliance we mean bringing together assets like human resources and capital to create wealth.
To be a globally respected organization that provides best-of-breed financial solution leveraging technology, delivered by best-in-class people.
To achieve our objectives in an environment of fairness, honesty and courtesy towards our clients, employees, vendors and society at large.
We believe in customer Delight by delivering more than customer expectations consistently. We follow highest standards of integrity, transparency and ethics in all our working. We are sincere and open in all our transactions. We strive relentlessly, constantly to improve ourselves, our teams, our services and products to become the best.
The Company was incorporated on 18th June, 2001 and thereafter became member of the National Stock Exchange Ltd. and Bombay Stock Exchange Ltd. The Company commenced Institutional client’s trades from 2006 and is also a depository participant. The Company has a small proprietary book. The strength of Asset Alliance Securities lies in its management team backed by strong research and sales team.
We firmly adhere to the fundamental principles of investing in value, effectively managing risk and forming rigorous analysis. It enables us to provide our clients investment ideas that can earn them good and consistent returns.
We apply a fundamental bottom-up analysis approach to each investment opportunity to assess its intrinsic value and potential. This is supplemented by a macro overview of the whole economy as well as specific regions and sectors. We make judgements on our own principles rather than on popular opinion.